Hearing Aid Types and Technology in Worcester.

Hearing aid types and technology levels can be very confusing, so we hope to explain them clearly.

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invisible hearing aids

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Understanding Hearing Aids

At Worcester Hearing Centre. We supply the latest and best hearing aids, sourced from world leading hearing device manufacturers. Each manufacturer supplies their hearing aids in BTE (Behind The Ear) and ITE (In The Ear) styles. For all intent and purposes these styles are almost standardised to a certain extent. Although there are visual and size differences, all hearing aids fall within the general types that are explained here.

All hearing aids are supplied in four general technology levels, each technology level suits or meets the needs of different lifestyles. These lifestyle needs are met by differing technology features in each level.  All of our hearing aids are available in a range of technology levels to meet each client’s personal needs.

Are you looking for hearing aids and services that provide excellent value for money? We pride ourselves on being less expensive than many national companies, whilst offering the very best in bespoke aftercare and customer service to all our clients.

Call us on 01905 617803 to book your free consultation now.

All our hearing aids are available in the latest styles to suit your way of life.

Hearing Aid Guide

Our Hearing Aid Guide

We thought it would be a good idea to make an easy reference hearing aid guide for our customers and for others looking for information. So we launched the Worcester Hearing Centre Hearing Aid Guide. it details:

  • The different types of hearing aids
  • The different technology levels of hearing aids
  • The different hearing aid features

We hope you find it useful, it is a free download, so just click on the image and a pdf will open in a new window. You can save it from there and use it on any device. Please feel free to share it around if you wish. 


Invisible hearing aids

Invisible in the Canal – IIC

  • Completely invisible
  • For mild to moderately severe hearing loss 
  • Custom-made for your individual needs
In the canal hearing aids In the Canal – ITC
  • For mild to mildly severe hearing loss 
  • Variety of technology level choices that previously required a larger aid 
  • Custom-made for your individual needs
Completely in the canal hearing aids Completely in Canal – CIC
Virtually invisible 
For mild to moderately severe hearing loss 
Custom-made for your individual needs
In the ear hearing aids In the Ear – ITE
Easy to adjust 
For mild to severe hearing loss 
Custom-made for your individual needs
Receiver in canal hearing aids Receiver in Canal – RIC
Comfortable open fit 
Sleek design barely visible when worn 
For mild to moderate hearing loss 
Variety of colour options available
 Behind the ear hearing aids Behind The Ear – BTE
First ever touch control panel
No hard to use buttons or dials
Discreet, barely visible design
For more moderate to severe hearing loss
Variety of colour options available

These hearing aid types can be bought in all technology levels, ensuring that you can pick the technology features that enable hearing and understanding even in the toughest listening environments.

Technology Options

We help you select the technology features that best suits your lifestyle needs

Bronze level products are designed for people looking for an affordable yet effective solution to enhance daily communication abilities while mostly in quiet or minimal background noise.


  • 6-8 Channels
  • Noise Reduction
  • Fixed Directional Microphones
  • Feedback Cancellation

Silver level products are ideally suited for people who would like value for money while still expecting state-of-the-art technology. A competitive feature to support hearing demands in minimal to moderate levels of background noise.


  • 9-12 Channels
  • Standard Noise Reduction
  • Automatic Directional Microphones
  • Binaural Wireless co-ordination
  • Wireless Connectivity (Bluetooth
  • Standard Feedback Cancellation

Gold level are the perfect balance between performance and price. An impressive package of features that enhances your hearing ability in a variety of daily listening environments, including those with moderate levels of background noise.


  • 16-18 Channels
  • Advanced Noise Reduction
  • Advanced Speech Enhancement
  • Automatic, Adaptive, Directional Microphones
  • Binaural Wireless Processing
  • Wireless Connectivity (Bluetooth)
  • Advanced Feedback Cancellation

Platinum level are developed to satisfy people, who desire and expect nothing but the best. Thanks to a complete set of trailblazing solutions that uniquely and effectively address all hearing challenges. These hearing aids optimally support understanding in even the most difficult listening situations


  • 20+ Channels
  • Premium Noise Reduction
  • Premium Speech Enhancement
  • Automatic, Adaptive, Beam Forming Directional Microphones
  • Binaural Wireless Processing
  • Wireless Connectivity (Bluetooth)
  • Premium Feedback Cancellation

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